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On March 16-17, 2007 the international conference on branding HiBrand was held in Moscow, bringing attention to non-standard brand strategies. For the first time in Russia, twelve top managers of leading branding agencies such as Wolff Olins, Landor Associates (both UK), Enterprise IG (USA), Interbrand Zintzmeyer & Lux (Switzerland) presented their unique view on brand experience.

This website contains info on the event. The presentation of Mr Vlessing can be found here.