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The Total Identity Network is quickly becoming an interesting and serious player in the world of identity and communication. The second annual conference (in Antwerp, Belgium) showed evidence of a decentral growing and developing of new ideas and technologies that are all based on the same mindset and mentality. The topics showed great variety, from presentations of successful strategic and design projects, new IT solutions, state-of-the-art publishing tools, legal matters concerning intellectual property and investigations into current social, and cultural developments.

Research about Corporate Social Responsibility as a core method for developing new consulting tools

Actually, the rhetoric in management thinking follows a significant change. If in the last decade the predominant paradigm was creating shareholder value, today the ethical discussion is at the heart of nearly every conference and journal. The claim of CSR that corporations have to fulfill a social function that is not only limited to provide for final goods and service, makes clear that the enormous influence of international corporation should be transferred also to political issues. In this context, the development of CSR should be followed by a critical discussion not only in academics, but also in management consulting.

During the last international network meeting of Total Identity senior management decided to introduce CSR in the research agenda. Finally, there is an interesting linkage between identity management and CSR. “According to our preliminary analysis” Manuel Demetz stated, “identity management can provide for valuable codes that fulfill an important role in creating life-patterns in society”. Out from this perspective, the corporation can be interpreted as a producer of valuable ‘codes’ that are communicated to the market.

All over the world

The Total Identity Network consists of the three offices in The Netherlands (Amsterdam, The Hague, Landgraaf) and partners in Bremen (Germany), Antwerp (Belgium), Bolzano (Italy), Dubai (UAE), Taipei (Taiwan) and Seoul (South Korea). Currently, expansion is discussed with candidate partners in Lisbon (Portugal), Zürich (Switzerland) and Cape Town (South Africa).